What does summer do to your hair?

Sun (UV), salt/chlorinated water and wind weaken the hair cuticle, wash out lipids and pigment, resulting in dryness, brittleness and loss of shine. Early autumn is the best time to restore moisture and fibre cohesion. Studies confirm that UV radiation damages the cuticle and hair proteins, increasing brittleness and colour change.

Which Prouvé line should you choose?

• Thin, limp, dry hair → Volume & Moisture (shampoo + mask).
• Damaged, brittle, sun-damaged/coloured hair → Repair & Protection (shampoo + conditioner).
• A mix of needs? Alternate between shampoos and choose your treatment according to the day: volume mask vs. rebuilding conditioner.

Why does it work?

• Volume & Hydration – plant collagen, peptides and sea algae (DENSINARIA™, KERAMARE™) help strengthen the hair fibre and reduce moisture loss, resulting in lighter, fuller hair.
• Reconstruction & Protection – KERACYN™ (from artichoke) + a complex of 5 algae + bamboo extract and deep sea water support protection against external factors and improve condition and shine.

Repair plan

Instead of using ‘heavy artillery’ once, focus on regularity and a tailored sequence.

Week 1: quick hydration and smoothing

1. Washing – gently, with lukewarm water.
• If volume is lacking: Volume & Moisture Shampoo.
• If hair is brittle/coloured: Reconstruction & Protection Shampoo.
2. Treatment – after washing:
• Day A: Volume & Moisture Mask – apply for 20 minutes, rinse (every 2–3 washes).
• Day B: Reconstruction & Protection Conditioner – shorter, for immediate smoothing.
3. Drying – press with a towel (do not rub), cool air flow.
4. Brushing – from the ends upwards; add a brush at a special price as an accessory to your routine.

Weeks 2–4: consolidating the effect

• Continue rotation: 2×/week mask (for volume and bounce), wash the rest with conditioner (for reconstruction and shine).
• Limit heat styling, protect your hair with a hat in the sun.
• After 4 weeks, most people see less frizz, improved softness and easier combing (these are typical effects of systematic moisturising and strengthening).

Benefits for customers

1) Volume & Moisture Shampoo

• What's inside (selected): hydrolysed plant collagen, pea peptides, DENSINARIA™ (Palmaria palmata), KERAMARE™ (Cystoseira compressa).
• For the customer: lightness, softness and optical volume without weighing hair down.
• When: thin hair, ‘flat’ after summer; lack of bounce.

2) Volume & Moisture Mask

• What's inside (selected): plant-based ‘collagen’, arginine, DENSINARIA™, KERAMARE™, natural oils (coconut, macadamia, etc.).
• For the customer: intense hydration, softness, easier combing, fuller hair to the touch.
• When: 2-3 washes in a row after the holidays, then once a week. How to use: leave on for 20 minutes and rinse.

3) Reconstruction & Protection Shampoo

• What's inside (selected): KERACYN™, bamboo extract, botanical complex of 5 algae, deep sea water.
• For the customer: smoothing, protection against external factors, improved shine and elasticity.
• When: brittle hair, after sun exposure, coloured/bleached hair.

4) Repair & Protection Conditioner

• What's inside (selected): KERACYN™, VITAOIL plus™ (oil blend: sunflower, coconut, flax, avocado, argan, macadamia, olive), bamboo, sea water.
• For the customer: smoothness, softness and easy combing without heaviness.
• When: with every wash, when reconstruction and shine are a priority.

Note: active extracts DENSINARIA™ and KERAMARE™ have a documented strengthening/protective effect on the hair fibre (manufacturer's raw materials).

*The owner of the KERAMARE™️ and DENSINARIA™️ trademarks is Provital S.A.

How to sell to help: mini-training for Partners

1) Starting the conversation

• For volume:
• "Hey! After the summer, a lot of hair becomes dry and “flat”. I have a duo that restores bounce and lightness in 2-3 washes – and now it's 30% off. Would you like to see how to choose a plan for your hair?‘
• For restoration:
• ’Do you feel that your hair is brittle and dull after the holidays? We have a “protective shield” line – 30% off until 8 September. I'll give you a simple plan: shampoo + conditioner, plus a mask once a week."

2) Tailoring the offer

• Start: 1 product (shampoo) → Set: shampoo + conditioner/mask → Full treatment: 2× shampoos (alternating) + mask + conditioner + brush at a special price
• Soft cross-sell: ‘If you want softness without fluff, add a mask every 2-3 washes – the effect is “wow” to the touch.’

3) Scripts for responding to objections

• ‘Because it will weigh my hair down.’
• ‘The formulas are designed so as not to weigh down the hair – we focus on moisturising and rebuilding with lightness (this is important for fine hair).’
• ‘I don't have time for a mask.’
• ‘Just 20 minutes once every 2-3 washes is enough – during this time you can remove your make-up, take a shower, and take care of yourself. You'll be surprised how quickly you can see the difference when combing your hair.’
• ‘Is it suitable for coloured hair?’
• ‘Yes – especially after sun exposure and colouring, Rebuild & Protect usually makes a difference in shine and smoothness.’

4) The products have good reviews!

• ‘Customers write that after using the shampoo and conditioner duo, their hair looks like they've just been to the hairdresser (easier to style, more shine). I'll send you the ingredients – we currently have a 30% discount until 8 September and a brush at a special price with each of these products.’

Inspiration for conversations (3 short scenes)

• ‘New season at work’ (thin hair): Ania returns from holiday – her hair is lifeless. You suggest Shampoo + Volume & Moisture Mask for the first 2 weeks. After 3 washes, she hears compliments about her volume.
• ‘After bleaching’ (brittle hair): Kasia complains about her hair being ‘straw-like’. We introduce Shampoo + Conditioner for Repair & Protection, and add a mask once a week for softness. The result: less frizz, easy combing.
• ‘Active dad’ (chlorine/sun): Michał swam all summer. You suggest Reconstruction & Protection for washing and a mask every 3 washes for smoothing – the hair gains shine and is more resilient.

Frequently asked questions (FAQ)

1. Can I combine both lines?
2. Yes. It often works well to alternate between washing (volume ↔ reconstruction) and care: mask once a week, conditioner with every wash.
3. How often should I use the mask?
4. Every 2-3 washes, leave on for 20 minutes and rinse; for very dry hair, even more often in the first week.
5. Will it work on coloured hair?
6. Yes – in autumn, many coloured hairs need rebuilding and protection from external factors; that's what the Rebuild & Protect line is for.
7. Do the formulas weigh down fine hair?
8. No – the Volume & Moisture duo is designed to give lightness and bounce without heaviness.
9. What damages hair the most in summer?
10. First and foremost, UV rays – they damage the hair cuticle and proteins; salt and chlorine further dehydrate the hair fibre. That is why in autumn we focus on moisturising and rebuilding.

Summary

After summer, hair needs hydration + restoration. Choose a duo for your goal (volume or protection) and stick to the plan for 4 weeks.

Take advantage of the REBUILD YOUR HAIR 01–08.09 promotion: -30% on each product and a brush at a special price with the set.

Choose your duo